Sunday, July 03, 2005

Live 8 Concerts

I just couldn't let this weekend pass without commenting on the Live 8 concerts.

Marketing departments and non-profit organizations have long known the power of celebrity endorsements to bring recognition to their product or cause. The trick is to choose the right celebrity, the one whose personal life doesn't eclipse what you're trying to promote.

So, as an arts advocate, a baby boomer, and a transplanted Brit, I say, "you rock!" to Sir Elton, Sir Paul, Bono and Geldoff.

Happy Fourth of July to all my friends and family on both sides of the Atlantic.

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