After waiting in line for hours, some fans sang, some screamed and others simply bobbed their head along with Elvis Costello's music as the singer took the stage in Hollywood earlier this summer.
But he wasn't performing at one of Los Angeles' famed music venues -- instead, hundreds of his fans had crowded against racks of albums inside of Amoeba Music, a giant record store which hosts frequent in-store performances.
Surprisingly, as many music and book retailers have shuttered in recent years, a number of stores -- like Amoeba -- haven't seen their sales fall at all.
How have they managed to do that? The book and record stores that have survived are playing up their roles as community centers that serve as unique cultural spaces rather than just a place to buy a quick CD or magazine.
Source: http://www.thewrap.com/article/not-just-sales-amoeba-music-booksellers-stay-afloat-getting-creative_5387
Events like this at independent stores are a obviously a marketing effort to generate more traffic, corporate sponsorship on a smaller scale. But an event like this also provides the opportunity for the artist to generate a following, and for the community to support their local musicians, writers, and artists. So it's a low-cost (unless you buy something) way to advocate for the arts. A win-win situation??
Showing posts with label corporate sponsorship. Show all posts
Showing posts with label corporate sponsorship. Show all posts
Wednesday, September 09, 2009
Saturday, August 22, 2009
Museum of American Finance?
Not exactly on my list of "must sees" but interesting nonetheless because it points out one of the most fundamental concepts of art: beauty (or interest) is in the eye of the beholder.
I give the museum credit, grudgingly, because they were supported by big companies that got greedy and they lost some of that corporate sponsorship in the current credit crisis. They then had the courage to document and display some of the problems that led to the crisis. Maybe it's biting the hand that feeds them, but I have to give them credit for being true to their mission. (And I apologize for the pun. Sincerely.)
For the New York Times article about the Museum of American Finance, follow this link:
http://www.nytimes.com/2009/08/22/business/22museum.html?_r=1&adxnnl=1&ref=arts&adxnnlx=1250960689-NtE6HAc7c+y25KRSyD3EGw
I give the museum credit, grudgingly, because they were supported by big companies that got greedy and they lost some of that corporate sponsorship in the current credit crisis. They then had the courage to document and display some of the problems that led to the crisis. Maybe it's biting the hand that feeds them, but I have to give them credit for being true to their mission. (And I apologize for the pun. Sincerely.)
For the New York Times article about the Museum of American Finance, follow this link:
http://www.nytimes.com/2009/08/22/business/22museum.html?_r=1&adxnnl=1&ref=arts&adxnnlx=1250960689-NtE6HAc7c+y25KRSyD3EGw
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